This film is about the municipality of Den Bosch developing a vision for its future.

The organization wants to enhance its capacity for collective action by aligning employee motivations around an inspiring vision and a shared set of values. This is particularly important in a service organization where employees have close contact with customers and the general public. Ultimately, it is the employees’ experience of the organization that is fundamental factor in determining the organization’s level of success.

Think about the last time you worked in an organization where there was excitement in the air; where you felt the organization cared about his or her employees; where everything possible was done to enhance the customer experience; and where everyone was pulling in the same direction. In-depth interviews with employees and clients in this film demonstrate how shared values can play an essential role in building the necessary perspective and trust. This is when failures become lessons, and work becomes fun.

Implementing values that are fundamentally linked to the way we find meaning in our lives proves to create a climate of commitment and unleashes enthusiasm and passion while improving organizational and client performance. Significant and life-enhancing results are being achieved for clients that often find themselves in difficult or crisis situations.

Produced and directed for the department of social affairs of the municipality of Den Bosch and is shown during their New Years party 2009.